For the first time worldwide, BMW is introducing the exclusive BMW 7 Series Aerodynamic Edition along with a dazzling new colour – BMW Brilliant White – available as of this year on all 7 Series models. The BMW 7 Series is fitted with an aerodynamic body kit, featuring a sport front spoiler and rear and side skirting.

The BMW 7 Series is the flagship model of BMW Group and remains one of the top three selling models in the region. What makes the unique success story of the 7 Series even more positive and exhilarating for the BMW Group is that the 7 Series set significant new trends from the start when launched in 2001. Numerous product features of the 7 Series, in particular the car's control philosophy and various elements of its design language, are now to be found in many luxury performance automobiles.

Seven years ago these features were regarded as very progressive and were the subject, at least in part, of controversial public discussions. Today, on the other hand, they are accepted in full as natural strengths and assets. This alone underlines the pioneering achievement of the BMW 7 Series, with the strategic product decisions taken by BMW at the time having proved to be highly successful.

With the new Aerodynamic Edition, the 7 Series stands out both as a sporting four-door and as an elegant saloon full of presence in meeting the highest demands in terms of comfort and design.

29.01.2008

Abu Dhabi Motors, exclusive importer of BMW, MINI and Rolls-Royce in Abu Dhabi and Al Ain, has begun construction of a new showroom in the UAE capital’s Umm Al Nar district. The two-storeyed 34,100 square metres state-of-the-art showroom and customer services facility, costing over AED 220 million, will be the largest BMW, MINI and Rolls-Royce showroom in the Middle East.

“Abu Dhabi Motors is on an aggressive expansion path, and the Umm Al Nar showroom is only the first of many projects we will be undertaking this year,” said Arno Husselmann, General Manager of Abu Dhabi Motors. “This initiative is in line with Abu Dhabi Motors’ ‘culture of excellence’ business model. The facility once completed, will result in the exponential expansion of our sales and service operations.”

The new showroom brings the total number of facilities in the Abu Dhabi and Al Ain region to ten, comprising three showrooms, two workshops, two bodyshops, one Pre-Delivery Inspection (PDI) centre and two car storage warehouses that are capable of accommodating 600 BMW, MINI and Rolls-Royce vehicles between them.

Expected to be completed in mid-2010, the Umm Al Nar facility will include a BMW and MINI showroom, alongside a dedicated 890 square metres Rolls-Royce showroom. Additional facilities comprise 135 work bays dedicated to after sales services, ensuring quick and timely turn around time of serviced vehicles, and a luxury customer and VIP lounge.

“The showroom promises to be one of the most impressive in the region, with a selection of premium facilities and services offered to BMW Group customers,” said Phil Horton, Managing Director, BMW Group Middle East.

Abu Dhabi Motors recorded a 36 per cent sales growth in 2007, the highest among all BMW importers in the GCC, in addition to recording the highest Rolls-Royce sales for any one month, with 16 vehicles sold in September 2007. Abu Dhabi Motors also sold the most Rolls-Royces in the Middle East in 2007 and achieved the third highest sales volume worldwide.

“Last year, Abu Dhabi Motors implemented several key initiatives that have helped them become the highest selling premium luxury importer in Abu Dhabi and Al Ain in 2007, and the second best selling BMW importer in the Middle East. Today’s groundbreaking symbolizes this head-on approach to grow the BMW Group business in the emirate,” continued Horton.

The site also positions Abu Dhabi Motors in a premium development area, close to Al Raha Beach, Yas Island and the Abu Dhabi International Airport.

“Having recently achieved the highest customer satisfaction rating amongst BMW exclusive dealers in the UAE, we realize the importance of providing the best service to customers who have purchased their BMW, MINI or Rolls-Royce vehicles,” explained Husselmann.

“The new Umm Al Nar facility will provide our customers with a unique experience that will allow them to exclusively select their own vehicle with the help of our award winning and fully trained staff. We expect 2008 to be another excellent year for Abu Dhabi Motors, with further record growth for BMW’s Middle East operations.”

31.03.2008

Stretched dynamics, powerful elegance and fascinating technical perfection: these are the qualities that also convinced the jury to present the internationally acclaimed iF Product Design Awards to the BMW 3 Series Convertible. During the 2008 CeBit technology fair, the first BMW Convertible with a fully retractable hardtop was announced as the winner of the iF Gold Award. This special prize is the highest award the “Industrie Forum Design” presents. The BMW 3 Series Convertible is one of fifty winners of a Gold Award, which were selected from a total of 821 winners of the iF Labels 2008.

This most recent award for BMW 3 Series Convertible is another milestone in the BMW success story with iF Product Design Awards. Last year, the BMW 3 Series Coupe won a Gold Award. In 2001, the previous-generation BMW 3 Series Convertible received the exclusive trophy. The most recent commendation shows that the BMW Design Team scored a winner yet again.

With retracted or closed roof, the long wheel base, horizontal shoulder line and flat rear end make the BMW 3 Series Convertible a real eye-catcher. With its overall arrangement and flow of lines, the four-seater is an unmistakable representative of the characteristic synthesis between technology and aesthetics that is so typical of BMW. Its proportions express sporting elegance, while the flat shoulder, the retracted seating position and the short windscreen guarantee the intensely pleasant driving experience that has always been the hallmark of BMW 3 Series Convertibles. Thanks to the intelligent, space-saving solution for storing the three roof components, the low shoulder line at the rear runs along in one uninterrupted, harmonious flow. Equipped with a retractable hard top for the first time, the BMW 3 Series Convertible retains the character, the line flow and driving experience that have been this model’s hallmark for over four generations.

“For our designers, the tradition of the BMW brand is one of the most important sources of inspiration,” explains Adrian van Hooydonk, Head of BMW Design. “Nonetheless, every new design will question the traditions that characterized the brand. All known formal details are scrutinized to help determine whether they ought to be retained, changed or given up and replaced by something new. At the same time, state-of-the-art technologies are always a source of inspiration.”

Not only is the electro-hydraulically retractable sheet steel lightweight hard top perfectly integrated into the overall design of the new BMW 3 Series Convertible, it is also distinguished by its maximum comfort of control and minimum noise emission. The interior design creates a link with the theme of stretched dynamism. The side trim panels start at the instrument panel and continue past the front seats to the rear seat armrests with an uninterrupted sweeping movement. The center console with its lively, undulating form also reaches into the rear. The flexible storage concept, which frees up an impressive loading volume of up to 350 liters, underlines the BMW Design Team’s expertise in developing attractive and functional design solutions.

Spearheaded by Christopher E. Bangle, BMW Group Design has consolidated its position among the elite of international design for years. Bangle is firmly and solidly committed to innovation. It is part of his strategy to open up more creative freedom for the design of individual members of the BMW model range with the objective of bringing alive the unique product personality of each model of the BMW brand and allowing a closer identification with the customer. This way, the creative scope has been broadened significantly. The vehicles thus created, have assumed their rightful place among the masterpieces of car design, as prestigious awards for a wide variety of current models of the BMW range prove.

One of the special achievements of the BMW Design Team is the fact that every new model evokes passion for technology and aesthetics. During the design process, progress and sustainability are always in a dynamic equilibrium. “As designers, we wish to make ownership of a BMW an experience. Our objective is to establish a relationship between the people and the product which becomes closer and closer over time,“ van Hooydonk explains.



The BMW 3 Series has recorded impressive sales results since its introduction in the Middle East, selling a total of 3,054 units in 2007 alone. Available in several trim packages, the 3 Series has established itself as the quintessential luxury sports sedan, being voted ‘World Car of the Year’ in 2006.

Available with a 272 hp straight-six, a 3.0-litre straight-six with Twin Turbo technology producing 306 hp, and a 420 hp V8 engine in the BMW 330i, 335i and M3 respectively, the BMW 3 Series will cater to all individuals seeking unique design, driving dynamics, safety, and environmental responsibility in an exceptional package.

06.04.2008

Dubai, UAE. An entirely new model, the BMW X6, the world’s first Sport Activity Coupé, revealed as a Concept Car during the 9th International Middle East Motor Show in November 2007, will soon be available to customers in the region.

Offering a brand new design approach and interpretation, the highly-anticipated BMW X6 is the most sporting and dynamic rendition in the BMW X Series range, visualising superior driving dynamics and outstanding supremacy.

The exterior design of the BMW X6 sports a striking front end, stretched side lines and expresses powerful presence through its wheels, classic coupé proportions and sweeping flow from roofline to rear end.

Equipped as standard with BMW’s intelligent xDrive all-wheel drive technology and Dynamic Performance Control, and mated to a six-speed automatic transmission with optimised gearshift dynamics, the BMW X6 enjoys unique agility, tracking stability, precision and traction in every situation, as well as optimised fuel economy for lower emissions and maximum power and performance.

The BMW X6 xDrive50i is powered by a newly developed top-of-the-range 4.4-litre V8 power unit with Twin Turbo technology and direct high precision gasoline injection. The new engine is the world’s first eight-cylinder gasoline engine with the turbo-charger and catalytic converters housed in the V-section between the two rows of cylinders, resulting in a maximum output of 407 hp and 442 lb-ft of torque. The BMW X6 xDrive35i uses a 3.0-litre R6 engine with Twin Turbo technology, resulting in a maximum output of 306 hp and 295 lb-foot of torque.

03.04.2008

Abu Dhabi Motors, exclusive importer of BMW, MINI and Rolls- Royce in Abu Dhabi and Al Ain, recorded its highest sales for the first three months of the year, selling 683 units between January and March 2008 - an impressive 62.1% increase over the same period in 2007.

The top three selling models for the first three months of 2008 were the BMW X5, followed by the BMW 7 Series and BMW 5 Series.

Arno Husselmann, General Manager, Abu Dhabi Motors, attributes the impressive growth to the company’s new product introductions, as well as top rated and unique aftersales services.

“Last year Abu Dhabi Motors paved the way for sales growth with a 36% increase over 2006, the highest year-on-year growth in the Middle East for the BMW Group, as well as the best customer satisfaction rating amongst BMW exclusive dealers in the UAE, which is measured by crm Middle East,” explained Husselmann.

“Unique customer offerings, such as standard availability of BMW “Service Inclusive + Repairs”, makes Abu Dhabi Motors an attractive choice for existing and prospective BMW customers. Exclusivity deals with tuner companies like AC Schnitzer and G-Power also attracts perfectionists to our showrooms.”

Last month, Abu Dhabi Motors announced the start of construction on what will become the Middle East’s largest BMW, MINI and Rolls-Royce showroom. Situated in Abu Dhabi’s Umm Al Nar district, the two-storeyed 34,100 square metres state-of-the-art showroom and customer services facility will cost over AED 220 million for the construction alone.

“Showroom construction is progressing on schedule and we expect the new showroom and facilities to be completed by mid-2010,” continued Husselmann.

This year will also see the introduction of several new models to the BMW and MINI range. The MINI Clubman is already on offer at Abu Dhabi Motors showrooms, while the new BMW 1 Series Coupe and Convertible, BMW M3 Double Clutch Transmission and the eagerly anticipated BMW X6, the world’s first Sports Activity Coupe, have just arrived. The end of 2008 will also see the arrival of the all new BMW 7 Series, which will move the benchmark for automotive engineering to a new standard.

23.04.2008

The new BMW M3 Sedan and Convertible will mark its debut in the region in May, BMW Group Middle East confirmed today.

The powerful Sedan and Convertible features a highly tuned 4.0-litre V8, the first for an M3, and produces an astonishing 420 hp and 295 lb-ft of torque at 8,400rpm. The M3 propels from 0-100 km/h in just 4.9 seconds, up to an electronically limited top speed of 250 km/h.

“BMW has raised its performance benchmark with the introduction of the 2008 M3 Sedan and Convertible setting new standards while remaining first and foremost a BMW M3 in its character,” said Phil Horton, Managing Director, BMW Group Middle East.

“The M3 Sedan is a car developed and built with the mission to convey the most demanding motorsport technology to everyday traffic, offering unique sheer driving pleasure in the process.

“We expect a very high level of interest for the M3 Sedan and Convertible similar to the excellent response we received for the Coupé version last year. The new M3 is nothing short of spectacular, which is a reflection of the previous generation’s popularity in the region. We are confident that the M3 will enjoy the same success story of its predecessors,” continued Horton.

The M3 Sedan is also a grand tourer, with space for up to five occupants, and owes its supreme driving dynamics to the new eight-cylinder power unit which, through its high engine speed concept alone, offers all the DNA of the current BMW Sauber F1 power unit.

The new Variable M Differential Lock generates up to 100 per cent locking action with fully variable action whenever required thus ensuring optimum traction on all road surfaces. The Variable M Differential Lock responds to differences in speed between the right and left rear wheel, a solution ideally supplementing the positive qualities of rear-wheel drive.

Safety is also a major element of the M3 Sedan, with a variety of systems integrated in the vehicle, ranging from Dynamic Stability Control (DSC), ABS anti-lock brakes, ASC Automatic Stability Control, CBC Cornering Brake Control, as well as six airbags, belt latch tensioners and belt force limiters.

30.04.2008

Abu Dhabi Motors, exclusive importer for BMW in Abu Dhabi and Al Ain, revealed the all new BMW X6, the world’s first Sports Activity Coupe, to an exclusive gathering of the UAE capital’s elite.

Attended by HE Sheikh Abdullah Bin Mohammed Bin Butti Al Hamid, of Al Hamid Group, VIP’s and over 500 valued customers at Abu Dhabi’s Emirates Palace Hotel, guests were treated to a special preview of the latest addition to the BMW family, the BMW X6.

The new model range will be available in two variants – the BMW X6 xDrive50i and the BMW X6 xDrive35i – representing the most sporting and dynamic rendition in the BMW X Series range yet.

“BMW is a worldwide leader in innovation, whether through the introduction of defining in-car technology, or the creation of new engineering standards, reflected in the spectacular design of models such as the BMW X6,” said Phil Horton, Managing Director, BMW Group Middle East.

“Our customers can look ahead to an exciting year that will feature several new product introductions in the market. The BMW X6 is the first of these new models, defining design and technology advancements in its exterior and interior design, which will drive this product to be the regional best seller.”

Offering a brand new design approach and interpretation, the highly-anticipated BMW X6 visualises superior driving dynamics and outstanding supremacy. The exterior design of the BMW X6 sports a striking front end, stretched side lines and expresses powerful presence through its wheels, classic coupé proportions and sweeping flow from roofline to rear end.

The BMW X6 adds an innovative and highly attractive facet to the very special nature of a BMW Coupé, at the same time opening up a brand-new perspective in the BMW X family.

Featuring low side window areas and a roofline dropping smoothly to the rear, the BMW X6 clearly offers all the proportions of a genuine, fully-fledged coupé. Enhanced ground clearance, flared wheel arches in striking design, four doors, a large rear lid as well as the high waistline, all bear out a clear styling resem¬blance to other BMW X range models.

The new model’s interiors – again in typical coupé style – provides ample space for the driver and front passengers and two further occupants at the rear, travelling on generously dimensioned rear seats in sporting design, with individual seat contours and integrated headrests.

The interior of the BMW X6 offers a unique synthesis of exclusive luxury, sporting dynamics and powerful style to the last detail. Tense surfaces swivelling into one another symbolise the active character of BMW’s Sports Activity Coupé, sporting features such as kneepads on both sides of the centre console, paddles on the sports steering wheel featured as standard, an elevated seating position and the fine scale on the circular instruments creating an excitingly different driving experience in the new BMW X6.

“Abu Dhabi Motors’ performance in 2007 was phenomenal, recording the highest growth in the Middle East amongst all BMW importers, keeping in line with our growth over the past several years. The first three months of 2008 also saw a 62 per cent sales increase over the same period in 2007, a testament to our strong performance and brand value in the nation’s capital,” explained Arno Husselmann, General Manager, Abu Dhabi Motors. “We anticipate this year to be equally promising in growth with the introduction of the BMW X6, which has received exceptional demand as expected.

“Two engines will be available on the new BMW X6, six-cylinder and eight-cylinder engines for the BMW X6 xDrive35i and BMW X6 xDrive50i respectively, both engines featuring Twin Turbo technology,” continued Husselmann.

A powerful 4.4-litre V8 power unit with Twin Turbo technology and direct high precision gasoline injection powers the BMW X6 xDrive50i. The new engine is the world’s first eight-cylinder gasoline engine with the turbo-charger and catalytic converters housed in the V-section between the two rows of cylinders, resulting in a maximum output of 407 hp and 442 lb-ft of torque. Acceleration from 0-100 km/h takes just 5.4 seconds, up to an electronically limited top speed of 250 km/h.

Alternatively, a 3.0-litre R6 engine with Twin Turbo technology powers the equally impressive BMW X6 xDrive35i, resulting in a maximum output of 306 hp and 295 lb-foot of torque, that propels the car from 0-100 km/h in 6.7 seconds, up to an electronically limited top speed of 240 km/h.

The BMW X6 comes as standard with BMW’s intelligent xDrive all-wheel drive technology and is the first vehicle in the world to offer Dynamic Performance Control for unique agility, tracking stability, precision and traction in every situation. Variable distribution of drive power is ensured not just between the front and rear axle – by xDrive – but also, through Dynamic Performance Control, between the two left and right rear wheels. This maintains a superior stabilising function even under sudden load change and in overrun.

Also standard is an advanced six-speed automatic transmission with optimised gearshift dynamics, extremely fast gearshift, supreme shift comfort, optimisation of fuel economy by converter lock-up clutch operating largely free of slip, electronic gear selector lever and gearshift paddles on the steering wheel featured as standard.

A key part of any BMW design is safety, the BMW X6 being no different. The new model boasts a body structure conceived and designed for maximum occupant safety. In combination with the car’s passive safety systems, this fulfils all prerequisites for excellent results in all crash-tests relevant the world over.

“Agility is a key characteristic of the new BMW X6. The world’s first car to feature Dynamic Performance Control, the X6 provides drivers unmatched confidence on the road,” said Husselmann.

A myriad of safety features ensure the driver and all three occupants are always protected in case of an accident. A revolutionary body design and structure, alongside interior safety features are employed to guarantee the highest levels of safety.

Occupant safety is ensured through a three-point inertia-reel seat belts on all seats, frontal and side airbags as well as head airbags at the side, and crash-activated headrests at the front. Bi-xenon dual headlights including a daytime light function, foglamps, two-stage brake lights, and runflat tyres all come as standard.

A wide range of comfort functions and innovative entertainment options are offered across the range of the BMW X6, including BMW iDrive with personalised favourite buttons, CD-player compatible with an MP3, AUX-in bush featured as standard, USB socket, multi-channel audio system, DVD system at the rear, four-zone automatic air conditioning, active seat ventilation, back-up camera, navigation systems and BMW Assist.

27.04.2008

Following the introduction of the 3- and 5-door BMW 1 Series, Abu Dhabi Motors, the exclusive importer of BMW, MINI, ALPINA and Rolls-Royce in Abu Dhabi and Al Ain, has launched the all-new BMW 1 Series Coupe and Convertible in the United Arab Emirate’s capital.

Both new variants feature eye-catching designs, 50:50 weight distribution and rear-wheel drive, a combination which makes the BMW 1 Series Coupe and Convertible unique in their class, in addition to distinctly sporty design and driving characteristics.

The BMW 1 Series uses BMW EfficientDynamics technology, such as brake energy regeneration, Valvetronic valvetrain management and aluminum/magnesium construction. These technologies allow for optimum performance, higher fuel economy and considerably lower emissions.

Both the Convertible and Coupe models are available with a 3.0-litre inline-six variant in the BMW 125i, delivering 218bhp, and a 3.0-litre inline six-cylinder engine with twin-turbo technology in the BMW 135i, delivering a total of 306bhp. The car accelerates from 0-100 km/h in only 5.3 seconds, yet returning an extra-urban fuel consumption of 7.3 litres per 100km.

“Abu Dhabi Motors will be offering an extended range for the BMW 1 Series, allowing customers to select their own unique vehicle whether a BMW 120i or a powerful 135i, a wide selection of luxury options are available,” said Arno Husselmann, General Manager of Abu Dhabi Motors.”

The new BMW 1 Series Coupe combines unique, dynamic and unmistakable design elements with a powerful and muscular body. The short overhangs, long wheelbase and large frameless doors sit on a body with a striking shoulder line for a modern interpretation of BMW’s characteristic look.

On the BMW 1 Series Convertible, the electronic soft top opens and closes in just 22 seconds, even while the car is moving at speeds of up to 40 km/h. When closed, the reinforced, integrated rear window helps block out noise.

“Last year, Abu Dhabi Motors recorded the highest customer satisfaction rating in the UAE, in addition to achieving the highest growth for any BMW importer in the Middle East – a testament to our unique business model and offerings,” added Husselmann.

“This year will be no different, having announced an AED 220million showroom expansion in Umm Al Nar, in addition to recording a 62.1% increase in Q1 sales for 2008 over the same period in 2007. The introduction of the new BMW 1 Series variants will appeal to a much wider segment of BMW enthusiasts.”

Abu Dhabi Motors currently offers the BMW 120i, 125i and 135i, and is the only importer in the UAE to offer the BMW International 5 years or 100,000km ‘Service + Repairs’ Inclusive package, covering all services and repairs beyond warranty coverage, as standard, and allowing for reduced cost of ownership and increased resale value.

28.05.2008

Capitalizing on the global success that BMW’s 1 Series range has enjoyed since its launch in 2004, BMW Group has announced the introduction of two new models, set to take the compact class segment by storm: the 1 Series Coupe and the 1 Series Convertible.

Having made its worldwide debut with a hatchback, the BMW 1 Series range offering rises to new levels with the new 2008 BMW 1 Series Coupe and Convertible versions, both offering an unrivalled combination of BMW renowned driving dynamics, maximum efficiency and supreme sportiness.

Phil Horton, Managing Director of BMW Group Middle East, commented: “The new 1 Series Coupe and Convertible models add an exciting and contemporary dimension to the 1 Series range. Unmistakably BMW in both design and performance, the 1 Series has been enjoying steady sales in the Middle East; and the addition of these two models is expected to make a marked contribution to our sales figures for 2008.”

The top-of-the range BMW 135i Coupe and Convertible models are powered by BMW’s 3.0-litre straight six engine and feature Twin Turbo technology and High Precision Injection, to offer a maximum output of 306bhp with acceleration to 100km/h in just 5.3 seconds.

The BMW 1 Series range features a lightweight aluminum front suspension that offers the ideal combination of superior stiffness and low weight, and a five-link rear axle that guarantees optimum traction, excellent directional stability, and safe handling.

Attractive modifications made to the exterior of the BMW 1 Series reveal the unique, dynamic and unmistakable BMW design. The interior design of the BMW 1 Series Coupe and Convertible models feature high-quality, sophisticated trim and upholstery with a wide choice of colours and materials, and a plethora of standard and optional features that include: 6-speed automatic transmission, light alloy wheels, USB and Bluetooth interface and navigation operated through the iDrive.

Thanks to its efficient electro-hydraulically operated soft-top, the BMW 1 Series Convertible can go from encapsulated comfort to top-down exhilaration in just 22 seconds, even on the move at speeds up to 40km per hour. The model is also fitted with a rollover sensor that, when detecting an imminent rollover, pretensions the seatbelts and deploys two rollbars behind the rear headrests. The A-pillar and windshield frame are also reinforced in the convertible for added protection, and all BMW 1 Series models are fitted with six airbags.

The BMW 1 Series offers an unparalleled balance in its class of performance, design, efficiency and exclusivity. Available from BMW Group importers throughout the Middle East in 120i, 125i and 135i models, the new BMW 1 Series Coupe and Convertible will be turning heads and winning hearts wherever they go.

12.06.2008

BMW Group, the world’s most successful premium automotive manufacturer, has announced that its pre-owned vehicle sales across the Middle East for January-May 2008 have increased by 75 per cent over the same period last year.

BMW Premium Selection, the company’s industry leading global pre-used programme, was set up in the Middle East in 2006 as a sub-brand of BMW Group. The roll-out plan has extended to eight BMW importerships across the region, including Abu Dhabi, Bahrain, Dubai, Saudi Arabia, Qatar, Oman, Jordan and Kuwait.

“We are on track with our plan for our BMW Premium Selection programme and our positive sales results achieved year-to-date are proving that there is huge potential to increase our pre-used vehicle business even further,” said Phil Horton, Managing Director, BMW Group Middle East.

“We are investing a lot of resources behind this programme and have aggressive plans to include Lebanon, Syria and Iran by 2010. BMW Premium Selection is operated to high international standards with dedicated managers, sales executives and service teams who undergo a comprehensive and intensive training programme,” added Horton.

The BMW Premium Selection programme is reserved exclusively for pre-used BMW vehicles that meet strict criteria. Vehicles need to be less than five years old, have a mileage of under 100,000 km and have been serviced by authorized BMW importers to qualify for the programme.

Vehicles pass a comprehensive 75 point technical check by trained BMW technicians before they are accepted and sold, ensuring high levels of quality, reliability and value to customers. A 12 month warranty and road side assistance is given when purchasing a BMW Premium Selection vehicle ensuring buyers that they not only have the best offer available in the used car market but they also have peace of mind.

16.06.2008

BMW’s flagship 7 Series model has reached its seven-year milestone in the UAE capital. Since its launch in 2001, the BMW 7 Series has often been perceived as the pioneering vehicle of the 21st century due to its highly sophisticated technology, luxurious features and distinctive design.

Abu Dhabi Motors, the exclusive importer of BMW, MINI and Rolls-Royce vehicles in Abu Dhabi and Al Ain has reported sales of 2,793 units since its launch in 2001.

“The BMW 7 Series has consistently ranked amongst our top sellers since its introduction to Abu Dhabi and Al Ain markets seven years ago,” said Arno Husselmann, General Manager, Abu Dhabi Motors. “The combination of technology, luxury and elegance make the BMW 7 Series a leading choice for our customers, in addition to exclusive customization options thanks to the BMW Individual programme.”

BMW’s innovative performance and safety technologies are apparent in the flagship vehicle, boasting a number of impressive features and gadgets such as class leading engines in the form of the 4.8-litre V8 and 6.0-litre V12 variants, both featuring the company’s unique Valvetronic variable valve-control system which provides exceptionally smooth power delivery and excellent fuel economy, while producing a total of 360bhp and 438bhp respectively, mated to a 6-speed automatic transmission.

Seven years later, the nation’s capital is gearing up for the impending arrival of an all-new BMW 7 Series. Continuing the legacy of the existing model, the new arrival will boast more of the same technology, captivating design and class-leading driving dynamics.

03.07.2008

Seven years after the launch of BMW’s bestselling 7 Series model, the world’s most successful premium automotive manufacturer has announced plans to launch its newest generation 7 Series model in November this year.

Offering stylish design, outstanding performance, luxury, power and sheer driving pleasure, the flagship BMW 7 Series, will continue to set the trends in the luxury performance class.

The current generation of the BMW 7 Series model was launched in 2001, and has consistently been a trendsetter becoming the company’s best ever selling 7 Series model.

The new BMW 7 Series is a class leader in emissions reduction, and has been designed around BMW’s robust EfficientDynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emission.

The new BMW 7 Series will enter the Middle East market with two brand new engine variants – the V6 740iL and V8 750iL – both with twin-turbo technology and direct fuel injection. The BMW 750i, the flagship in the 7 Series range, is the most efficient engine in its performance class that produces 407bhp and accelerates to 100 km/h in 5.2 seconds.

Inside, the new BMW 7 Series is a modern rendition of pure luxury. The ambience is exclusive, sophisticated and inviting, with a clearly structured arrangement of driving and comfort. High-quality materials as well as enhanced space and luxury give the interior a beautifully harmonious feel.

The cockpit has been designed to promote the sheer pleasure of driving, and the latest generation of BMW’s trendsetting iDrive control system features a 10.2 inch display with a high-resolution graphic presentation enabling easy control of the car’s entertainment, information, navigation and telecommunication functions.

Particular attention has been given to comfort in the rear with an increase in wheelbase of 140 mm for additional room inside the cabin. The design of the new BMW 7 Series gives greater natural presence, sportiness and precise elegance.

BMW has always stood for luxury and sporting refinement, with performance at the heart of its DNA. Through features such as the car’s dynamic proportions, with a low and stretched side view and sculpted surfaces, this luxury saloon offers a unique, unparalleled character.

Safety is at the heart of the new BMW 7 Series, with an optimised body structure and interacting and electronically controlled passive safety systems. Both models come standard with side and head airbags, crash-activated headrests at the front, runflat tyres and a tyre defect indicator.

The BMW 7 Series also comes with a wide range of comfort touches and innovative entertainment options, including an audio system with hard-disc memory and AUX-in sleeve featured as standard. A USB port, multi-channel audio system, DVD system in the rear, four-zone automatic air conditioning, active seat ventilation and massage seats all combine to show how this new range is the leader in luxury.

“We are looking forward to launching our new flagship 7 Series model later this year. With the Middle East being the fourth biggest market for 7 Series sales worldwide, we are confident that this new generation model will ensure we maintain both our competitive edge and our position at the forefront of innovation,” said Phil Horton, Managing Director, BMW Group Middle East.

08.07.2008

BMW ConnectedDrive – a single network that offers customers greater comfort, safety and advanced infotainment – has crossed the 8,000 car mark in terms of technology usage by BMW owners in the UAE, the first market in a region-wide implementation programme for the unique BMW service, with a total of 8,456 vehicles actively employing this BMW technology.

Launched in the UAE in 2003, these vehicles have been equipped with unique technology which brings together the powerful functionalities of three exclusive BMW services – BMW Assist, BMW Online and BMW TeleService – providing safety services, email accessibility and diagnostic technology respectively.

Both AGMC and Abu Dhabi Motors, exclusive importers of BMW Group products in the UAE, offer the full range of BMW ConnectedDrive services on certain BMW vehicles.

BMW Assist is primarily a safety feature, giving customers access to a dedicated 24-hour Response Centre. In the case of an unforeseen event, a direct voice link to the Response Centre is established by using the SOS button or Emergency Service feature.

The ‘Emergency Call’ facility is also automatically activated in crash situations via the airbag sensor, alerting the Response Centre immediately to ensure quick action – even if the driver is unable to make a voice connection. The vehicles data and position are forwarded to the Response Centre and then on to the ambulance, police or fire brigade so they can locate the vehicle easily.

BMW Online, allows customers to access emails and their address book while seated in the car, where messages are displayed on the vehicle’s monitor and accessed through the iDrive controller. Customers can also log onto their personal, unique password-protected BMW Online email account.

The third feature of BMW ConnectedDrive, is BMW TeleServices, which facilitate the cordless transmission of maintenance data from the car directly to the local BMW importer, providing a specific service profile for each vehicle, and allowing for spare parts to be reserved or ordered prior to the service date, thereby eliminating delays.

Using experience gained from Formula 1, BMW pioneered the way with intelligent diagnosis based servicing. The functionality of BMW’s ConnectedDrive ensures more road time for the driver, and allows customers to enjoy access to high-calibre technology and services.

16.07.2008

The BMW X6, the world’s first Sport Activity Coupé, has extended its product range to include a more powerful X6 xDrive50i variant that features a new 4.4-litre V8 engine with Twin Turbo technology. The latest model joins the highly successful BMW X6 xDrive35i that was launched in the Middle East earlier this year.

The new X6 xDrive50i model is the world’s first eight-cylinder gasoline engine with the turbo-charger and catalytic converters housed in the V-section between the two rows of cylinders, giving a maximum output of 407 hp and 442 lb-ft of torque.

As with the already popular BMW X6 xDrive35i, the BMW X6 xDrive50i comes equipped as standard with BMW’s intelligent xDrive all-wheel drive technology and Dynamic Performance Control for agility, stability, precision and traction in any driving situation.

“We have enjoyed tremendous success throughout the region with the new BMW X6 model that combines the sporting elegance of a large coupé with the powerful presence of a BMW X model. Since the launch in March, we have sold 596 models and our full year’s production is almost sold out,” said Phil Horton, Managing Director, BMW Group Middle East.

“We’ve had many customers on the waiting list for the X6 xDrive50i version, which offers even more power than the current X6 xDrive35i. With the new addition to the X6 range, we expect the X6 to contribute significantly to our full year sales growth,” added Horton.
The BMW X6 also makes use of BMW’s EfficientDynamics technology innovations that reduce fuel consumption and CO² emissions. Both models include two new High Precision Injection (HPI) engines and tyres with reduced rolling-resistance, delivering excellent performance and making the X6 the most fuel efficient car in its competitive class.

Both BMW X6 xDrive35i and xDrive50i models are available with a wide range of comfort functions and innovative entertainment options, including BMW iDrive with personalised favourite buttons, multi-channel audio system, DVD system at the rear, active seat ventilation, back-up camera and advanced navigation systems.

10.08.2008

Abu Dhabi Motors, exclusive importer of BMW, MINI and Rolls- Royce in Abu Dhabi and Al Ain, recorded its highest sales for the first half of the year, selling 1432 units between January and June 2008 – an impressive 56% increase over the same period in 2007, and representing the highest growth rate in the GCC for BMW Group.

The top three selling models for the first six months of 2008 were the BMW X5, followed by the BMW 5 Series and the BMW 7 Series. The newly launched BMW X6, the world’s first Sports Activity Coupe, also enjoyed remarkable demand in just over two months since its launch in April.

The sharp increase in sales is attributed to new product introductions coupled with the country’s leading aftersales services, said Arno Husselmann, General Manager, Abu Dhabi Motors.

“Following our impressive 62 per cent growth in the first three months of this year, Abu Dhabi Motors continues to be one of the leading importers for BMW Group products in the GCC, largely due to our aggressive expansion strategy and our unique aftersales and customer service offerings,” explained Husselmann.

Abu Dhabi Motors also sold a total of 173 vehicles for the period spanning the first six months of this year through its BMW Premium Selection programme.

The BMW Premium Selection programme is reserved exclusively for pre-used BMW vehicles that meet strict criteria. Vehicles need to be less than five years old, have a mileage of under 100,000 km and have been serviced by authorized BMW importers to qualify for the programme.

Earlier this year, Abu Dhabi Motors announced the start of construction on what will become the Middle East’s largest BMW, MINI and Rolls-Royce showroom. Situated in Abu Dhabi’s Umm Al Nar district, the two-storeyed 34,100 square metres state-of-the-art showroom and customer services facility will cost over AED 220 million for the construction alone.
Abu Dhabi Motors has also announced the launch of the BMW X6 xDrive50i, featuring a new 4.4-litre V8 engine with Twin Turbo technology, capable of producing 407 hp and 442 lb-ft of torque. Later this year, the nation’s capital will also welcome the all-new BMW 7 Series, which will move the benchmark for automotive engineering to a new standard through the implementation of BMW’s robust EfficientDynamics technology to reduce fuel consumption and CO2 emission, and a host of safety and luxury amenities.

02.09.2008

Abu Dhabi Motors, the exclusive Importer for Rolls-Royce, BMW, BMW ALPINA, MINI, and AC Schnitzer is looking for top-quality individuals to join their dynamic and rapidly growing organisation in Al Ain and Abu Dhabi. We are associated with growth, expansion, the highest standards and employee satisfaction. Our market growth necessitates recruiting enthusiastic individuals who are being stifled by growth in their current position.

We are currently looking to staff the following positions:

> Workshop Managers > Drivers (with UAE Licence)
> Service Advisors > Recovery Driver (with Heavy Duty Licence)
> Team Leaders > Marketing Co-ordinator
> Technicians > Fleet Sales Specialists
> Master Technicians > Warranty Administrators
> Electricians > Coffee Shop Attendants
> Painters > Cleaners
> Denters > Technical and non-Technical Trainers
> Administration Clerks > Inventory Administrators
> Telephone Operators > Parts Advisors
> Assistant Parts Managers > Parts Pickers
> New Car Sales Executives > Store Keepers and Assistants
> Used Car Sales Executives > Chefs for Staff

If you are an ambitious, focused individual who wants to progress and have career satisfaction whilst representing the best brands in the world, and work for an importer which sets the highest standards, forward your CV to: bmw@alhamid-group.com

13.10.2008