ADM Abu Dhabi Motors = Excellence

Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA and Rolls-Royce in Abu Dhabi and Al Ain. The company was founded on 25th May 1985 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing 24 people. Growth was steady for the first 10 years but with the onset of the millennium, the company changed its strategy and focus.

This change brought about dramatic growth and today, Abu Dhabi Motors employs more than 420 people. The company now boasts fourteen facilities within the emirates; five showrooms, three workshops, three bodyshops, one Pre-Delivery Inspection centre and two car storage warehouses that are capable of accommodating 600 BMW, MINI and Rolls-Royce vehicles between them.

Abu Dhabi Motors is the importer which offers the highest options in its cars in the Middle East and particular emphasis is given to BMW's 'Individual' programme which allows customers to select unique colours, luxury interior trim combinations and accessories for their BMW vehicle. In addition, high performance derivatives from the BMW range are available to customers.

In 2001, Abu Dhabi Motors secured the MINI franchise, which offers unrivalled driving characteristics and individuality, without compromising on safety. These superb cars embodying 'fun' characteristics, have exceeded sales expectations in the region and worldwide. In 2004, the 200bhp MINI Cooper S Works was launched and in 2005 the much awaited sporty MINI 'Cabriolet'. More recently in 2008 the latest addition to the MINI family was unveiled; the MINI Clubman, and in 2011 the first 4x4 MINI, the Countryman, was launched. On 23rd February 2011, the all new MINI showroom in Umm Al Nar was opened.

In 2002 the Rolls-Royce franchise was secured to cater for the needs of the UAE's most discerning buyers in the upper-luxury segment. The car is a stunning masterpiece of engineering excellence and drives as impressively as it looks. Many of the exterior, trim and luxury options are bespoke. In fact, for several years and including 2010, Abu Dhabi Motors was the highest and richest Bespoke selling dealer in the world. In 2008, Abu Dhabi Motors sold the most Rolls-Royce cars in the world and in 2010 was the top-selling Rolls-Royce dealer in the Middle East. In addition, Abu Dhabi Motors was awarded the best Rolls-Royce After Sales dealer in the world in 2010. Abu Dhabi Motors opened its new Rolls-Royce showroom in Umm Al Nar on 27th March 2011, the largest Rolls-Royce showroom in the world. The grand opening was a glittering event, attended by the press and the elite of Abu Dhabi society.

Abu Dhabi Motors also secured the rights to sell BMW ALPINAs and was the first Importer appointed in the Middle East. In 2007 Abu Dhabi Motors also became the sole distributor of AC Schnitzer BMW and MINI vehicles in Abu Dhabi and Al Ain. Abu Dhabi Motors is the highest seller of BMW ALPINA and AC Schnitzer cars in the Middle East. To sum up its 2010 performance, a record year in the company’s 25 year history, our sales achievements were as follows:

- The new BMW 5 Series that redefined the luxury premium saloon segment in 2010 (753 units).

- Our flagship BMW 7 Series that continues to be our top selling car (905 units).

- And the ever-popular BMW X5, which celebrated its 10th anniversary last year (788 units).

- The phenomenal X6 = 976 units.

- Abu Dhabi Motors was also the biggest seller of BMW Premium Selection, the BMW Group’s approved used-car programme, recording total sales of 445 vehicles, an increase of 24% over 2009.

- Abu Dhabi Motors sold the most motorcycles in the Middle East.

- Abu Dhabi Motors sold the most “M” cars in the Middle East and won the BMW M Sales Competition

- Abu Dhabi Motors is the BMW Importer with the highest BMW percentage segment share in the Middle East

- Abu Dhabi Motors was once again among the top 5 Rolls-Royce dealers in the world in 2010, and was the top dealer in the Middle East, managing to treble our sales during the year. I cannot confirm numbers, except that for the first time, we sold more than 100 R-R’s in Abu Dhabi.

- Abu Dhabi Motors is also the worldwide number one Bespoke dealer for Rolls-Royce Motor Cars and we are confident that we will retain this leading position in selling the richest Bespoke specifications for Rolls-Royce Motor Cars around the world in the months to come.

- Abu Dhabi Motors was also named the Top Aftersales Dealer worldwide for 2010 by Rolls-Royce Motor Cars.

- Abu Dhabi Motors has achieved the highest recognition as it was named among the world’s top three BMW dealers and importers at the BMW Group’s Excellence in Sales Award Ceremony, held recently in Munich relating to the sale of new and used cars.

- Abu Dhabi Motors achieved the highest Customer Satisfaction score on “Sales Performance” in the Middle East with 92% in 2010. In 2009, we were 4th with a score of 90.4%.

- Abu Dhabi Motors achieved the 3rd highest score in the Middle East on “Overall Satisfaction with sales 89.4%. In 2009 we were in 4th position with a score of 87.9%.(The Importers ahead of us are much smaller in terms of sales volumes.)

- Abu Dhabi Motors achieved the 2nd highest score for “Overall Satisfaction in Service in the Middle East = 75.2% in 2010. In 2009 we were in 4th place with a score of 75%.

The above did not happen by chance. Proper planning, investments and dedicated efforts carried out with enthusiasm and professionalism by many employees ensured that we today are the most successful BMW Group importer in the Middle East.