ADM Abu Dhabi Motors

Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA and Rolls-Royce in Abu Dhabi and Al Ain. The company was founded in 1990 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing 24 people. Growth was steady for the first 10 years but with the onset of the millennium, the company changed its strategy and focus.

This change brought about dramatic growth and today, Abu Dhabi Motors employs more than 300 people. The company now boasts ten facilities within the emirate; three showrooms, two workshops, two bodyshops, one Pre-Delivery Inspection centre and two car storage warehouses that are capable of accommodating 600 BMW, MINI and Rolls-Royce vehicles between them.

New BMW Group car models are constantly being launched in the UAE but particular emphasis was given to BMW's 'Individual' programme which allows customers to select unique colours, luxury interior trim combinations and accessories for their BMW vehicle.

In addition, high performance derivatives from the BMW range were also made available to customers for the first time during this period of change. It is well known that Abu Dhabi Motors has the highest option specifications for all its BMW car models in the UAE to meet the expectations of sophisticated customers, demanding the latest in technology, safety and luxury.

In 2001, Abu Dhabi Motors secured the MINI franchise, which offers unrivalled driving characteristics and individuality, without compromising on safety. These superb cars embodying 'fun' characteristics, have exceeded sales expectations in the region and worldwide. In 2004, the 200bhp MINI Cooper S Works was launched and in 2005 the much awaited sporty MINI 'Cabriolet'. More recently in 2008 the latest addition to the MINI family was unveiled; the MINI Clubman.

In 2002 the Rolls-Royce franchise was secured to cater for the needs of the UAE's most discerning buyers in the upper-luxury segment. The car is a stunning masterpiece of engineering excellence and drives as impressively as it looks. Many of the exterior, trim and luxury options are bespoke.

Abu Dhabi Motors also secured the rights to sell BMW ALPINAs and was the first Importer appointed in the Middle East. In 2007 Abu Dhabi Motors also became the sole distributor of AC Schnitzer BMW and MINI vehicles in Abu Dhabi and Al Ain.