The New BMW 5 Series Arrives in the Middle East

Perfect combination of sportiness, elegance, design and the highest standard of efficiency in its class.

The Middle East debut of the new BMW 5 Series Sedan marks the epitome of aesthetic design and supreme driving pleasure in the upper midrange segment. With its sporting and elegant design, excellent comfort and the highest standard in efficiency in its class, the sixth generation of this immensely successful executive sedan is expected to continue the success story.

The new BMW 5 Series design is imaginative, creative and effective, with BMW’s designers and engineers working hand-in-hand to ensure the perfect combination of design and technology.

A core product in BMW's portfolio and one of the top selling models in the Middle East, the new 5 Series is set to further strengthen BMW’s position in the premium midrange segment.

In terms of design, the new 5 Series has the longest wheelbase in the segment, a long and sleek engine compartment lid, short overhangs front and rear and a coupé-like roofline. The interior has a stylish and modern design with exciting lines that create a generous and harmonious ambience. High quality materials and superior craftsmanship underline the premium feel.

The new BMW 5 Series will enter the Middle East market with one eight-cylinder and three six-cylinder petrol engines. The top model is the BMW 550i powered by a V8 with BMW TwinPower Turbo featuring High Precision Injection (407 hp).The straight-six with BMW TwinPower Turbo, High Precision Injection and VALVETRONIC in the BMW 535i delivers maximum output of 306 hp; while the two straight-six power deliver 258 hp in the BMW 528i and 204 hp in the BMW 523i.

The new BMW 5 Series is a class leader in emissions reduction. It has been designed around BMW's successful Efficient Dynamics strategy encompassing many technology innovations to minimize fuel consumption and CO2 emissions while maximizing power and dynamic performance.

Some of the wide range of sophisticated driving and comfort features offered in the new BMW 5 Series include Dynamic Drive Control with four modes: comfort, normal, sport and sport +; Comfort Start; Head-Up Display; Multi-Channel Audio System, Rear Seat Entertainment; Four-Zone Automatic Air Conditioning and BMW iDrive control.

BMW ConnectedDrive also offers a unique range of driver-assist technology functions for enhanced comfort and safety. For the first time the new BMW 5 Series comes with a Parking Assistant, an optional feature that facilitates the process of parking; Active Cruise Control , Surround View and Rear View Camera, Lane Departure Warning, Lane Change Warning and BMW Night Vision with pedestrian recognition.

Commenting on the launch of the new Sedan, Phil Horton, Managing Director of BMW Group Middle East said: “The launch of the new BMW 5 Series opens up the latest chapter in a truly impressive success story. In the course of five model generations, overall global sales amount to more than 5.5 million units. With the 5 Series also being one of our best sellers in the Middle East, we are, of course, delighted to introduce this new model into the market.

"This sixth generation model is a very different car from its predecessor in terms of design, comfort, technology and engineering. We are confident that it will be well received and help us maintain our position at the forefront of industry trends.”

The new BMW 5 Series sedan is available at all official BMW importers across the Middle East.

Notes to Editors:
For the first time the new BMW 5 Series Sedan comes with:
• Parking Assistant, which measures the size of the parking spot and automatically steers the car into it
• Speed Limit Device, which records speed limits and syncs with the navigation system to display speed limits in all areas
• Park Distance Control, Surround View and Rear View Camera, which enhance close-range visibility when manoevering. Surround View shows a bird’s eye view of the car in the Control Display. The rear view camera makes for better orientation when reversing into a parking space
• Lane Departure Warning, which features a flashing indicator warning you of any vehicles in your blind spot
• Lane Change Warning, so you know what the other drives on the road around you are doing
• A High-Beam Assistant, which dims high-beam when an approaching vehicle is detected
• BMW Night Vision with pedestrian recognition, which uses an infrared camera to detect people and animals up to a distance of 300 metres.