BMW Supports Caltex Road Star Contest to Promote Road Safety

Five day event to educate and encourage UAE drivers to abide by traffic rules.

Following a series of successful road safety awareness drives earlier this year, BMW has teamed up with the Emirates Motor Sports Federation (EMSF) and UAE traffic police to help continue its ‘Stay Alert. Stay Alive‘ initiative and encourage drivers to use seat-belts and child car seats.

Together with its importers AGMC and Abu Dhabi Motors, BMW is sponsoring this year‘s Caltex RoadStar Contest, a four day road safety event where a police officer and event organizers patrol the UAE streets in a BMW Gran Turismo model in search of good drivers. Motorists spotted respecting traffic regulations and demonstrating safe driving habits, in particular the use of seat-belts and child seat restraints, receive an instant cash prize.

According to a survey conducted by BMW Group Middle East on road safety and driving habits in the UAE, 98% of children are not restrained when they travel and traffic accidents accounted for 63% of all child deaths in the UAE in 2009.

Aimed at educating families about the importance of wearing seat-belts and using child safety restraints in cars, BMW will also be giving away booster cushions for children between the ages of 6-11 years and weighing between 22 and 36kg - the internationally recognised safest weights.

So far, BMW Group has given away over 3,000 booster cushions to families across the Emirates as part of its ‘Stay Alert. Stay Alive’ initiative; a few hundred more seats are expected to be distributed during the Caltex RoadStar Contest.

The Caltex Roadster Contest is from 26th – 30th September in Abu Dhabi, Dubai and Sharjah. BMW is urging motorists to be responsible and make sure that all passengers are safely buckled-up and children are in child car seats.

Visit the AGMC or Abu Dhabi Motors showrooms to find out more details about the correct use of child car seats.