Abu Dhabi – Abu Dhabi Motors, the best-selling BMW Group Importer in the Middle East together with BMW Group Middle East organized an exclusive day of the ultimate driving experience at a BMW M Meets X drive event at the Yas Marina Formula 1 Circuit.


Held on the 25th October, the event provided an opportunity for customers and media representatives to get behind the wheel of a range of BMW M and X models and learn more about the technologies and driving capabilities of these two BMW model ranges.


The event was split into two driving components in which experienced BMW driver trainers provided insights into the new technologies and performance of both the BMW M and X vehicles. The first part of the event focused on the BMW M vehicles - and to ensure that safety remained paramount at all times, guests were provided with the know-how on how best to drive the powerful M cars and handle them in safe driving situations that included circuit laps on the race track and training on acceleration, slaloming, cornering and braking.


The second phase of the event focused on the driving dynamics of the BMW X models on a course created to showcase the versatility of the X model range. The engaging track focused on powering the X cars through straights, around corners and bends as well as showcasing performance dynamism through wide and narrow slaloms.


Commenting on the driving event, Arno Husselmann, General Manager, Abu Dhabi Motors said: “BMW M vehicles represent the pinnacle in performance motoring. The track is the only true place where drivers can experience these vehicles to their fullest capabilities in a safe and controlled environment. Furthermore, this event provided our customers to gain a greater appreciation of the technology and innovation in these powerful cars. Under the careful guidance of instructors, our customers and fans maximised the utility of these vehicles in an adrenaline pumping exercise of speed and control around one of the best Formula 1 Circuits in the world.”

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